EVENTS
“My brother, Brian Shifrin, lost his battle to the beast in November 2019, and we have decided to continue SHIFRUNS in his memory.”
CRAWL 4 ALS: Pub Crawl Challenge - Vail, CO
Saturday November 16, 2024 5-8pm
Check-in at Cucina, The Lodge at Vail
Brewed up in 2021, we have partnered up with Epic Western to bring you a Vail Village pub crawl, with a twist….there will be activities at each participating location that must be completed to fill your crawl card. Both skill and luck will be tested. Challenges are appropriate for all ages ( over 21). Every fully stamped crawl card is now your raffle ticket and your chance to win gift cards to your favorite local spots and an epic grand prize. You can crawl any time between 5-8pm, but you must be present back at Cucina at 8pm to win raffle prizes. Grand Prize winner does not need to be present, make sure you put your contact information on your crawl cards so we can get you your prize! The more crawl cards you buy, the more chances you have to win. The most fun you’ll have for a good cause!
Locations: TBD
Cucina is generously donating 25% of all sales to us, so come hungry! Cucina will be serving 3-9pm.
Drink tickets ($14) will be sold at check-in for specialty drinks at Cucina.
Challenges will be listed on your crawl card.
Specialty drinks, discounts and giveaways throughout the crawl.
Opportunities at each location to win more fully stamped crawl cards to increase your chances of winning raffle prizes.
Buy 3 or more crawl cards and you will receive our custom SHIFSTRONG Thinsulate fleece lined insulated beanie ($35 value).
“These hats are so warm. Perfect for a crawl and everything I do in the mountains.” - 2021 crawler
“I wish there were more events like this in Vail. I will be here every year, thank you. “ - 2021 crawler
“Thank you for bringing us together for a good cause. This was so much fun. “ - 2022 crawler
“My go-to beanie when I walk my dog. Love it. “ - 2022 crawler
SHIFRUNS: 20 Ski Run Challenge - Vail, CO
Tuesday March 25, 2025
Join our 7th annual SHIFRUNS, a 20-run ski/snowboard challenge held annually on Vail Mountain in Colorado, in memory of Brian G. Shifrin. Brian fought his ALS battle for 2.5 years with strength, peace, humor and Billy Joel. He was a staple to his family, friends, community and the reason why we are SHIFSTRONG. ALS robbed him at the young age of 43. He was an amazing son, husband, father, brother, coach, lawyer and friend. At the start of 2019 the disease really started to progress in his body and the need for a caregiver was apparent. SHIFRUNS was created by his sister, Pam Shifrin (a Vail local), in hopes to create ALS awareness and raise money to help with his care. Pam was so humbled by the support, raising thousands of dollars, that she vowed to continue SHIFRUNS in his memory.
Every year, participants hit the slopes at their own pace, wherever they choose on Vail Mountain. Steady's Deck, just west of the top of chair 2(Avanti), is our homebase. Feel free to leave things there, come back to rest, or enjoy complimentary Village Bagel bagels, snacks and drinks! We are proud to tell you that we are 100% run by volunteers and all proceeds from this event go directly to supporting ALS warriors and research.
Upon completing your 20 runs, gather at Cucina in The Lodge at Vail for the Aprés Party. Enjoy giveaways, food, libations, a silent auction, raffle, and live music. Cucina generously donates 25% of all sales, so indulge in dinner and drinks to support the cause. Plus, thanks to our partnership with 10th Mountain Whiskey, 75% of sales from their vodka and whiskey drinks will also be donated.
We know it's a Tuesday. We know not everyone is available. You can complete this challenge any day, on any mountain.
No skis? No problem! Support us by joining our Aprés party in Vail or from any where in the world for our virtual silent auction.
Even if you're not in Vail, you can still participate in SHIFRUNS from anywhere. Register and let us know your location, and we'll provide you with everything you need to join the movement.
You can even just register to fundraise. Let me know this cause means something to you and help us reach out goal.
Join us and show your support for ALS research and those fighting against it. Stay SHIFSTRONG!
When you become a SHIFRUNS skier/rider:
Help spread ALS awareness.
Attain a minimum goal of $200 in sponsorship.
Must have epic pass or purchase Vail Mountain day pass to participate. (please let us know if you need assistance with this)
When you start your day, pick up your SHIFSTRONG shirt and wrist band at Steady’s deck, also where food and drinks are provided.
We will all gather at Steady’s Deck for a group picture at 2:00pm.
With your registration fee of $40, you'll receive our SHIFSTRONG t-shirt, your first Epic Western Aprés drink and one raffle ticket to win raffle prizes. Additional raffle tickets may be received with a suggested donation of $20 each.
REFER A FRIEND: Refer the most new SHIFRUNS participants, you will receive an additional raffle ticket. Make sure they enter your name in the registration form.
How far can you go? Travel the most distance while you complete your 20 runs and win a prize. Distance can be entered under "Get Involved" in your profile, day of event by 4pm.
There will be additional challenges for you to receive extra raffle tickets.
Have fun!
When you Aprés with us:
Our Aprés party will be held at Cucina, located in The Lodge at Vail, in Vail Village.
SHIFRUNS participants, please check-in at welcome table via Cucina entry door.
Cucina will be open 3-9pm donating 25% of all food and drink sales.
Cucina kitchen will be open until 8pm.
Complimentary S'more Bar available 4-6pm.
Live music, raffles and silent auction 4-7pm. Raffle winners picked every 30 minutes.
Virtual silent auction 4-7pm. Start bidding NOW, click here
25% of all food and drink sales donated to Runs For ALS, Inc.
75% of all 10th Mountain Whiskey vodka, bourbon and rye drinks donated to Runs For ALS, Inc.
75% of all Maestro Dobel Diamante tequila drinks donated to Runs For ALS, Inc.
Check our photos from past events